SwiftVits are a subscription-based vitamin supplier whose focus is to make health supplements easy. They offer monthly subscriptions of concoctions which have been carefully selected to target certain purposes. I worked closely with the Mother and Son start-up team to develop their branding, work on brand positioning and packaging from start-to-finish. We wanted the branding to have some energy injected into it, this inspired the colour palette and the design of the logo. It was important for the design to be scalable, with the vision of expanding the range in the future, while retaining a strong brand identity - important for any brand, especially a new one.
